Typical Flaws in Web Page Designs

Typical Flaws in Web Page Designs

Jun 24

websitesMillions of websites shout for attention every day, and your website design company will help determine your online success. In fact, your inbound sales are dependent on this. Unfortunately too many design companies weave every bell and whistle into the landing page design ultimately distracting visitors. To entice your audience, you must craft your landing page design to tilt in their favor towards what you’re selling – not overpower them and make them click away.

3 Elements for a Compelling Landing Page

1. Simplify your design and navigation; studies show that users will leave a site if they cannot understand how to navigate the site. The audience must know where to go, and what to do. Visitors bombarded with too many options become frustrated. A good web design company must plan the right site for the right crowd, and that means knowing thy customer. Simplify your landing page design in such a way that it banishes any barriers between the visitor and the action you require.

2. Streamline your message; too often, we tend to stuff multiple messages onto a single page which only confuses the audience. Too many messages take away that ‘must-have’ moment and gives way to hesitation. Determine accurately and in advance what message you need to convey, and then craft your content around the benefits to your customer.

3. Remove added distractions; every landing page should be easy to read, without unnecessary page enhancements. Contrary to what many people believe, external links, widgets, and advertisements have no place in your landing page design. There’s a fine line between improving the aesthetics of your landing page design and over-powering the audience with too many reasons to visit our pages. You don’t want to distract visitors or provide them with reasons to leave your site so edit your landing page design aggressively.

With that list in mind, it’s time to give your site a check and see if your website stands the test. That’s where you determine if you have successfully utilized good strategies to entice the audience.

From the time the visitor lands on your site you have less than 10 seconds to make a great impression. If your site doesn’t compel potential customers to stick around and learn more about your products and services, then you’ve lost another sale. This mistake is so common that most entrepreneurs fail to pick up on these omissions, ultimately undermining all efforts. This is where experienced designers come in handy and helps infuse the hidden benefits of your products and services into your landing page design.

Finally, end users will be the final judge of a site that makes sense, and if you’re not achieving your desired effect, it may be time to seek a more accomplished website design company.

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